Frisco Internet Technologies: Search Engine Optimization!

Dallas Fort Worth Web Design Dallas Web Development Dallas Website Design Dallas Intranet Development Dallas Web Site Design Dallas Web Design Frisco Web Design Frisco Web Site Design Custom Application Development Search Engine Optimization Database Development System Integration

Application Development

Web Design

Search Engine Optimization

Database Development

System Integration

Search Engine Optimization

The Internet Becomes More Crowded Every Day...Make Sure Your Site is Found

The ultimate goal of Search Engine Optimization is to increase the number of visitors to your site by achieving the highest possible ranking in the search engines. Search engine rankings are determined by a number of factors such as kewords, link popularity (links pointing to a site), meta-data, etc. The way the search engines implement these factors is constantly changing in an effort to provide better results and eliminate spam. Of all the factors, the most important is keywords.

The Bottom Line
You want to be on the first page of search results to really increase your traffic. The two ways to do this are Pay Per Click (PPC) programs and organic results. Pay Per Click is the fastest way to get a first page result. This method is very effective, however you must pay for every click by a unique user. These rankings are under the sponsored area of the search results page and are usually labeled as such. Organic results are the search engines' free rankings. These results are determined by the search engines internal algorithms. Organic results can only be improved by search engine optimization.

How to Improve Your Ranking Through Search Engine Optimization
Search engines perform web searches on the basis of the search criteria, ie keywords entered by the user. Determining what keywords your target market(s) will use is critical to success. Searching with your target keywords will reveal your competition. Examining their use of keywords will reveal how to use the keywords more effectively and possibly achieve a higher ranking. All this talk of keywords implies your site has sufficient content in written form (aka copy) for the search engines to consider. If not, you may need to redesign your site and/or rewrite your site's copy in order to give the search engines something to index.

How Frisco IT Can Help
Frisco IT can help with organic search engine optimization from the initial design of a new website through continuing optimization of your existing site. We study the search engines as they evolve and change their algorithms. We know all the little things that when grouped together add up to increased rankings, beating your competition. For Example:

What percentage of keywords to total words is optimal for a web page?
What is Google Page Rank and how does it work?
Which linking methods cannot be followed by search engine spider programs that crawl the web indexing sites?
What is the limit to how deep a spider will go into a website?
What methods/tricks do the search engines consider spam (Yes they do ban sites for bad behavior)?
Which search engines get their results from other search engines?
What should links to your site say in the link?
What are "landing pages" and how can they help your rankings?
What are the best ways to measure SEO progress?

The 4 most popular search engines (Google, Yahoo, MSN, and AOL) handle over 86% of the searches performed in the United States.*